My brother the devil: Classification and intended audience

My brother the devil was given a classification of 15

Any film Classified 15 will contain:

Any of the following:

•   strong violence
•  frequent strong language (e.g. 'f***').
•   portrayals of sexual activity
•   strong verbal references to sex
•   sexual nudity
•   brief scenes of sexual violence or verbal references to sexual violence
•   discriminatory language or behaviour
•   drug taking

-BBFC official website

As this film will have a much more niche audience to that of The Hobbit desolation of smaug it had to ensure that it could be viewed by as many people as possible without detracting from the message of the film. This film appeals to an audience between the ages of 15- 25. Had the film been more gory or taken a more graphic approach it would have gained an 18 classification. This would have been detrimental to the performance of the film as less people would have been able to see it. Further considering that this film is a social commentary on a very real if not hidden part of British culture it was important that it could be seen by those who would enjoy it the most.

Unlike Hobbit this film wouldn't be releasing play sets or games as it's just not intended for children. The only thing which could be marketed would perhaps be the soundtrack, composed by a number of (with want for a better phrase) urban artists.