Analisis of sound within T.V. advertisements

Burger king- Angus XT "mmmmmmmmmmmmmmmmmmmm"

In this advert the sound of the man's "mmmmmmmmm" can be seen as diegetic sound. Even when the man is not within the frame it is evident to the audience that he is the one making the noise. To further prove that this is diegetic sound characters can be seen actively reacting to the noise, this can especially be seen when the women picks up the phone. At this point the sound fades in until it's against her ear showing that the noise is coming directly from the phone.The sound is used in this particular way to show how enjoyable the burger is. The man no longer cares about what people think and is involuntarily making the "mmmmmmmmmm" noise.

 

 Citroen- Orchestra

 

 

This ad makes good use of contrapuntal sound in order to disorient the audience. The contrast of the metal music to the orchestra  is used to create the symbolism of new overtaking old and therefore shows the fact that this hybrid is ahead of it's time. Non diegetic sound is also used via the voice over at the end of the ad to deliver the companies tag line.

Persil - Garage Band

 

 

 The clunky on screen diegetic sound of the garbage "instruments" matches the grimy nature of the garage. Once the boy steps out of the closet with the electric guitar a non-diegetic cover begins to play along with the band. The choice of song "we will rock you" helps to back up their tag line "make dirt fun" whereby the song continues even when the garage door closes and opens to reveal the children miraculously clean.

 

nestle - yorkie

 

 

In this advert the mundane task of carrying the shopping is made to seem extremely manly. Firstly the choice of music  is used to over exaggerate the "man stuff" which he is partaking in. The diegetic sound is dubbed over with other noises for example the yorkie is given the sound of a sword unsheathing. This is a prime example of how sound can alter the feeling of a scene.

go ahead - chocolate thins

 

 

This ad uses very cliche diegetic and non diegetic sound to create the idea that the product is healthy and something one would find in eastern culture. The high pitch eastern whistles and gongs are used to reinforce the character within the ad. The sound is used to almost legitimize the "guru" character and is also used to match some of the shots which imitate classic eastern films.