Q.5. How did you attract/address your audience?

To attract my audience I ensured that I replicated some of the conventions in other rock magazines. It utilises dark colours and contains a number of freebies, for example a GTA V dlc. As my target audience will most likely be earning minimum wage freebies are the best and most successful way of enticing them into reading my magazine. Furthermore it features a wide variety of both popular and obscure bands.

The design of the magazine is easy to follow, with my article split into columns and the it's white design, while simple does not distract the reader from the article. This contrasts heavily with the rest of my magazine which adopts very dark colours. This helps the article to stand out and will attract the readers eye as they flick through the magazine. This is crucial as many people when considering whether or not to buy a magazine they will pick it up and quickly rummage through the pages. By making my double page spread stand out it increases the chances of the reader seeing my interview.

To further attract my audience, an audience which is varied and far apart, I have a number of different social medias listed. This wide range of media increases the chances of fans being able to connect with one another as well as being able to receive the latest news from all their favorite artists and bands. Social media plays a huge role in the lives of everyone meaning that it will appeal to the new generation as well.

To further appeal to my readers I created a character that captures the essence of rock and roll. He is rude, cocky and doesn't take anything from anyone. This character type fits the stereotype of the rock crowd and would be most appealing to the demographic.

On the contents page i have an area of the magazine listed as the "tour guide" while it is an interesting play on words it also does exactly what it says, is is produced with the latest tours and events being mentioned,

Q.4. Who would be the target audience for your media product?

This is David Johnson; he is 21years old and lives in London. He enjoys hanging out with "the bro's" and often dresses casually donning one of his many hoodies and a pair of jeans. When he's not playing video games he often enjoys going to the cinema and watching the latest box office hits. In terms of films he enjoys the action and adventure genre dabbling slightly in the world of science fiction. He is rather outgoing and enjoys going to parties, carnivals and of course music festivals. With regards to music his favourite genres are rock and metal with his favourite band currently being AC DC. He is rather social and has a job that pays just above minimum wage as he lives with a flat mate he is able to use more of his money on entertainment. While this will not be the case for all the readers of my magazine people like David make up a large majority of my audience. While he has money David would be more inclined to buy a magazine if it contained “freebies” meaning when I craft my media product I will have to look closely into what is has to offer. David also has a love for comedy watching shows such as mock the week and live at the Apollo as well as having gone to many live stand-up events. He enjoys it when someone makes him laugh and says that a little wit wouldn’t go amiss.

Q.3 What kind of media institution might distribute my media product and why?

Q.2. How does your media product represent a particular social group?

After carrying out research on my target audience I discovered that my readers would likely be males aged between 17 and 25. These people will have an interest in much of the media looking for something good rather than something of a specific genre. I feel that by using dark colours and a bold font I will have successfully appealed to my demographic as it looks rather rough. The heavily contrasting colours also add to the atmosphere I try to create of a rock magazine that will cover less mainstream higher quality music.

taking photographs I tried to create aggressive and dominating poses further adding to the atmosphere I was trying to create.

These three different poses capture the attitude of the character as cocky and fearless, an appearance some have come to expect from rock music. My demographic will either empathise with this character or envy him meaning they will want to read about his life. Using a particular artist will also encourage their fanbase to buy the magazine. This means picking a well-known artist within my target audience will boost sales. Comparing this to some other characters in magazines I have looked at my artist captures the image that is conventional within rock music.

My magazine represents this audience as it represents their lifestyle. Young people (more so in men as portrayed by the media) tend to live reckless lives, drinking too much and partying too hard. Rock culture is shrouded in this image and my magazine through the use of bold fonts and a cocky artist as the subject. Besides this I also appeal to a much older audience as my magazine covers band which are not currently popular but considers as “vintage” or “old school”. This brings in a separate part of rock culture with people looking to rekindle their youth through the feeling of nostalgia.

Q.1. In what way does your media product use, develop or challenge forms and conventions of real media products?

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