The Hobbit desolation of smaug: Classification and intended audiences

The Hobbit desolation of smaug was given a 12A rating

"12A is advisory, which means that as with U and PG, parents can make up their minds about whether they think a film is suitable for you. 12As are stronger than PGs and Us though. When BBFC Examiners recommend a film should be a 12A this means they think it is suitable for children aged 12 and over. However, your parents may decide that you are likely to enjoy a specific film." 
-CBBFC main site

This age rating was instrumental for the films success as it allowed parents to see the film with their children. Every parent taking their child to the cinema would have to buy a ticket for them and most likely popcorn and drinks for a well rounded cinema experience. It also allowed for the film to be shown more times throughout the day as anyone over the age of 12 could see the film unaccompanied.

Considering this fact I would assume that the age range intended for the audience was 12- 45 a huge margin meaning that even with it's very niche fantasy audience it was still expected to make a lot of money. Along with this many products could be sold to this wide and varied audience. Action figures for young children and collectors, games, replica weapons and LARP, as well as the original book.

My brother the devil: Budget and critical acclaim

My brother the devil was given a budget of £650 by it's production company PACHA pictures. Since then it has grossed £1.2 million meaning it cannot be considered commercial successful. Unlike the Hobbit however this film received much critical acclaim and was awarded 12 awards, 1 honorable mention and 17 nominations.
Some of which included:

• Won Best European Film (Europa Cinemas Label Award) at Berlinale
• Won Best Cinematography at Sundance Film Festival
• Won CBA Worldview Sundance Impact Award at Sundance London
• Won Best Newcomer - Sally El Hosaini at BFI London Film Festival
• Won Most Promising Newcomer - Sally El Hosaini at Evening Standard Film Awards
• Won Grand Jury Award at LA Outfest
• Won Audience Award - Annonay Film Festival, France
• Won BIFA for Best Newcomer - James Floyd at British Independent Film Awards
• Won Best Actor - James Floyd at Milan Film Festival
• Won New Vision Award for Cinematography - Manaki Brothers Film Festival, Macedonia
• Honorable Mention Outstanding First Feature, Frameline Film Festival
• Nominated Grand Jury Prize at Sundance Film Festival
• Nominated BIFA Douglas Hickox award for Best Debut Film - Sally El Hosaini at British Independent Film Awards
• Nominated Sutherland Trophy (Best First Film) - Sally El Hosaini at BFI London Film Festival
• Nominated Most Promising Newcomer - James Floyd at Evening Standard Film Awards
• Nominated Best Newcomer - Fady Elsayed at BFI London Film Festival

Peter Bradshaw of the Guardian wrote this:

"First-time feature director Sally El Hosaini makes a bold and terrifically confident debut, hitting her stride with this urban drama set in east London. It's well made, well acted by a largely non-professional cast and seductively photographed by cinematographer David Raedeker – a muscular and heartfelt film with Stephen Frears's My Beautiful Laundrette somewhere in its DNA."

The Hobbit desolation of smaug: Budget and Box office succes

The Hobbit desolation of smaug was given a budget of $225 million much smaller than the previous film in the series, an unexpected journey, who's budget came to $315 million. This being said the hobbit desolation of smaug was commercially successful, on the opening weekend it made back $73,645,197 the 56th most

successful opening in film and only 14 places behind it's predecessor an unexpected journey (that came in at 42). 

Since this time the film has grossed $953 million meaning it made just over 4 times it's budget. For a film to be commercially acclaimed it must make back at least 2 1/2 times it's budget.

The Hobbit Desolation of Smaug: Peter Jackson

Sir Peter Robert Jackson (born 31 October 1961) is a New Zealand film director, producer and screenwriter. 

He is best known as the director and producer of The Lord of the Rings trilogy (2001–2003) and its prequel The Hobbit trilogy (2012–2014), which are adapted from the novels of the same name by J. R. R. Tolkien. Other notable films include King Kong (2005), District 9 (2009) and The Adventures of Tintin (2011).

His production company is Wingnut Films, and his most regular collaborators are co-writers and producers Walsh and Philippa Boyens. Jackson was made a Companion of the New Zealand Order of Merit in 2002.

 Fran Walsh, Philippa Boyens, Peter Jackson, and Guillermo del Toro wrote the screen plays for the entire Hobbit series with Guillermo del Toro initially set to direct.

My brother the devil: Sally El Hosaini

Sally El Hosaini is a British film director and screenwriter.

El Hosaini was a trainee to the late renegade theatre director, John Sichel. She began her career in Middle East documentaries and then moved to independent feature films, where she was a production coordinator for many years. She has stated that her work in television documentaries felt "formulaic", and that she found she could be more truthful in fiction.

She was the script editor/specialist researcher of the BAFTA and Emmy Award winning HBO Films/BBC Drama mini-series House of Saddam. She spent 2¹⁄₂ years in research for the series,which won a Grierson Award for best factual drama.

She received a regional BAFTA for her 2008 short film, The Fifth Bowl.

In 2009, her short film Henna Night was officially selected for the London Lesbian and Gay Film Festival. It was in competition at the International Film Festival Rotterdam and the Raindance Film Festival.

El Hosaini participated in the 2009 Sundance Directors and Screenwriters Labs, developing My Brother the Devil .

She was named one of Screen International's UK Stars of Tomorrow for 2009.

My Brother the Devil was released theatrically in 12 US cities, May 2013 and had a wide release in UK cinemas, November 2012. Further releases in Canada, Australia, New Zealand & Germany. The film screened at over 40 International Film Festivals, where it received 12 awards, 17 nominations & an Honourable Mention.

As Writer/Director of the film, El Hosaini won the Most Promising Newcomer Award at 2013 Evening Standard Film Awards, Best Screenplay at the 2013 Writer's Guild of Great Britain Awards, the Best Newcomer Award at the 2012 BFI London Film Festival and the UK New Talent Award at the British Women in Film and Television Awards in 2012. She was also nominated for the BIFADouglas Hickox award for Best Debut Film at the British Independent Film Awards and the Sutherland Trophy (Best First Film) at BFI London Film Festival.

She has been profiled by The Guardian,BBC America,IndieWire and Variety who named her a 2014 'Brit to Watch'.

My ideal reader

This is David Johnson; he is 21years old and lives in London. He enjoys hanging out with "the bro's" and often dresses casually donning one of his many hoodies and a pair of jeans. When he's not playing video games he often enjoys going to the cinema and watching the latest box office hits. In terms of films he enjoys the action and adventure genre dabbling slightly in the world of science fiction. He is rather outgoing and enjoys going to parties, carnivals and of course music festivals. With regards to music his favourite genres are rock and metal with his favourite band currently being AC DC. He is rather social and has a job that pays just above minimum wage as he lives with a flat mate he is able to use more of his money on entertainment. While this will not be the case for all the readers of my magazine people like David make up a large majority of my audience. While he has money David would be more inclined to buy a magazine if it contained “freebies” meaning when I craft my media product I will have to look closely into what is has to offer. David also has a love for comedy watching shows such as mock the week and live at the Apollo as well as having gone to many live stand-up events. He enjoys it when someone makes him laugh and says that a little wit wouldn’t go amiss.

Analysis of 3 music magazine covers

After choosing the rock genre I began to look at various rock magazine covers for inspiration. After trawling through a large variety of magazines I settled on 3 which I felt would be most beneficial to the creation of my own magazine. These magazines where Classic Rock, Metal Hammer and Big Cheese.